We are continuously rethinking established hospitality and living concept development models in conjunction with our operating partner community. The market is extremely competitive at a worldwide level and the need to differentiate and innovate in this new era is obvious. An understanding of market trends and consumer behaviour is fundamental to ensure a “market driven” development model and product design.

It is innate practice for the ILM development team to consider the impact of demographic and lifestyle trends in the formulation of the most appropriate development programme and design briefing of the core components of our projects. Some of the trends requiring consideration include the following:

  • The ageing society and the lifestyle of retirees

  • The changing profile of family dynamics

  • The balance between work and play

  • The changing socio-economic profile of society

  • Increasing consumer sophistication

  • The interest in social responsibility, adventure and self–education

  • The wellness movement

ILM – unlocking your strategic advantage